Just Auto · 2016 · Review in 2018 · Archive

For the cars worth finding,a better marketplace.

A shared design foundation for a network of specialist marketplaces.

The Just Cars homepage, with the vehicles and enthusiast character front and centre.
The Just Cars homepage, with the vehicles and enthusiast character front and centre.Open full-size image ↗
My role
Design leadership, UX & UI
Partners & collaborators
Just Auto product & development
Doghouse · Initial information architecture
From the archive
Original designs and project evidence

The experience

Help buyers get from browsing to a shortlist.

The vehicle is the reason people come. I focused the experience on search, useful listing information and clear routes to the seller, while retaining the personality of an enthusiast marketplace. The original screens show that balance of practical detail and automotive character.

Search results and filters for specialist vehicle browsing.
Search results and filters for specialist vehicle browsing.Open full-size image ↗
Vehicle photography, specifications and seller contact in the listing design.
Vehicle photography, specifications and seller contact in the listing design.Open full-size image ↗

My contribution

Design the selling side, too.

I shaped the Place Ad flow and advertiser tools alongside the buyer journey, building on Doghouse’s initial information architecture. Research, scenarios and testing helped us question the flows; the 2018 UX review revisited the experience after the original redesign.

A compact view of the original usability-testing scenarios.
A compact view of the original usability-testing scenarios.Open full-size image ↗

A shared foundation

Keep the network coherent.

Managing the team’s work meant making the system as clear as the screens. I organised the files and UI kit around reusable controls, messages and content tiles, giving the specialist sites a common foundation across devices.

Global messages, overlays and interaction patterns.
Global messages, overlays and interaction patterns.Open full-size image ↗
Reusable listing and content tiles from the original UI kit.
Reusable listing and content tiles from the original UI kit. Detail shown.Open full-size image ↗

What it enabled

A marketplace system, beyond individual pages.

The work gave the network a connected set of buyer and advertiser journeys, supported by a reusable UI kit. It connected the craft of the interface with the practical needs of buyers, advertisers and the team maintaining it.

Bruno Souza, Head of Development at Just Auto, praised the team’s communication, understanding of user pain points and ability to work like an embedded design team.