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ideas are living things.
fuel for the
unexpected
I lead product design for 
’s ecosystem platform, helping people connect the tools they love.
find your rhythm
still a work in progress.
I bring people and ideas together to make good things happen.
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I bring people, tools and ideas together to make complex things simple.
At Canva, I help teams make creative tools and AI work together in ways that make sense to people. I like starting with the real need, then working with others to make the complicated feel simple.
Here’s one exampleI helped shape an experience that brings the context people already have in other tools into Canva AI, so they can create without starting from scratch. I coached the early vision, brought designers together, and helped turn launch feedback into decisions.
Read my part in the story
2024–2026An app can be useful in more than one place in Canva. I helped shape a shared model for bringing the right capability into the moment someone needs it.
Read my part in the storyI helped teams bring data from other tools into Canva, then use it in Sheets, turn it into charts or make designs in bulk.
2024In 2024, I led design for Apps SDK v2. I also worked with Growth on app bundling and helped shape the foundations for premium Canva apps, giving developers more ways to build and earn.
Read my part in the story
2022Before Canva, I led the team in shaping a vision for Gumtree’s transactional strategy, exploring how buyers and sellers could pay, arrange delivery and track an item.
Read my part in the storyAs Canva’s tools grew, I saw a chance to make them easier for other products and AI to work with. I helped shape API Everywhere with product and engineering partners, bringing teams together around what to expose, who would look after it, and how to support it over time.
Good foundations make it easier for more people to build on Canva.
I helped set the direction, explain the work across teams and co-develop lifecycle guidance. The questions were practical: how do teams discover an API, take ownership, launch it well and keep improving it?
Still curious. Still making.I’m Juan Córdoba, a product design leader at Canva. These days I work across creative tools, platforms and AI, helping teams make complicated things easier to use.
I started out in graphic design, making icons, and eventually found my way to Australia. Since then, I’ve worked in entertainment, marketplaces and creative platforms. Every move has taught me something new about how people make things and how good teams bring ideas to life.
I still care about the small details of an interface, and the bigger systems that make those details work. I like helping people find a clear direction, then getting hands-on and making something real.
Lately, I’ve been sketching ideas for independent products with AI. I’m still learning, testing and looking for the right problems to spend time on.
Away from the screen: dogs, games, and a little salsa.
If you’d like, here’s more of my journey
2015–2016I worked across phone, tablet and desktop to improve discovery, search, and picking up where you left off.
Workshops, prototypes and testing helped the team shape the experience.
2016The network had eight websites, but they didn’t need eight different designs. I made one template that could work across them.
A shared foundation kept the network’s marketplace sites connected.
2018–2019Founder Jonathan King had an early MVP. I worked with him on the first proper redesign, making the experience clearer for people looking for support and the practitioners helping them.
Have an idea?I’d love to hear about it
Drop me a note
