I lead product design for 
’s ecosystem platform,
connecting apps, creative tools and AI.
That starts with understanding what people need, bringing the right people together, and giving ideas enough shape to test and learn.
Hey, connect the dots.
Drag your avatar to the goal or use the left and right arrow keys. Click to edit your profile.
I’m putting a reel together. Coming soon.
I helped shape an experience that brings the context people already have in other tools into Canva AI, so they can create without starting from scratch. I coached the early vision, brought designers together, and helped turn launch feedback into decisions.
Read my part in the story
2026I led the Intents Platform vision, from discovery through delivery and evolution, making app capabilities discoverable across Canva.
Read my part in the storyI helped teams bring data from other tools into Canva, then use it in Sheets, turn it into charts or make designs in bulk.
2024In 2024, I led design for Apps SDK v2. I also worked with Growth on app bundling and helped shape the foundations for premium Canva apps, giving developers more ways to build and earn.
Read my part in the story
2022Before Canva, I led the team in shaping a vision for Gumtree’s transactional strategy, exploring how buyers and sellers could pay, arrange delivery and track an item.
Read my part in the story
2026I helped shape API Everywhere with product and engineering partners: a strategy to make Canva’s creative capabilities easier for other products and AI to build on.
Good foundations make it easier for more people to build on Canva.
Together, we worked out which capabilities to open up, who would own them, and how to support them over time. I helped set the direction, bring teams together and shape guidance for each stage.
I’m Juan Córdoba, a product design leader working across ecosystems, apps and AI. I like asking “what if?”, then giving ideas enough shape that we can try them together.
At Canva, I lead design for the ecosystem platform, helping teams connect creative tools and the people who build on them. My work moves between setting direction, coaching designers and getting hands-on with the details. I care about how an interaction feels and how the whole experience fits together.
I started in graphic design, making icons, and eventually found my way to Australia. Sketching, designing and building are how I think things through, whether I’m exploring an interaction or working out where a whole product could go. I like giving an idea enough shape that we can try it, question it, and find something we hadn’t considered.
I started at Canva in Admin Experience, spending my first six months or so as a Group Product Design Lead before joining Ecosystem. Before that, I led the product design team at Gumtree, imagining what buying and selling could become. Now, apps, the Ecosystem platform and new ways to create with AI keep giving me fresh things to figure out.
Right now, I’m excited about how short the distance between an idea and a working thing has become. It brings back some of the excitement I felt about the early web: so much to learn, so many things to try.
I’m exploring what I can make with creative apps, AI agents and Model Context Protocol (MCP) connectors. That means sketching, sharing references, prompting, revising and seeing how well the tools work together. Through Juan Creates, I want to share those building journeys: the decisions, the rough edges and what I learn along the way.
There’s usually a lot of thinking and iteration behind a polished demo. Building something changes my understanding of what it should be. I try an idea, look closely at the result, and change direction when it teaches me something new.
Judgement, taste and good questions matter throughout that process. I bring them to the teams I coach and the tools I explore. Being able to imagine something and have a real shot at building it is what excites me about what we’re making at Canva, and what I might make next.
2019I helped Lysn move beyond its first MVP, working with founder Jonathan King on a clearer experience for people seeking support and the practitioners helping them.
2016One system for eight websites. I designed a shared template for the Just Auto network, bringing its specialist marketplaces together.
A shared foundation kept the network’s marketplace sites connected.
2016I redesigned the Foxtel Go app across phone, tablet and desktop, improving discovery, search and picking up where you left off.
Workshops, prototypes and testing helped the team shape the experience.
Have an idea?I’d love to hear about it
Drop me a note