Gumtree Vision / 2022

A transactionalfuture.

Before Canva, I led a short design sprint at Gumtree to explore what buying online could feel like, from payment through delivery and tracking.

My contributionProduct Design Manager, GCA
ContextHistorical vision & prototypes
Gumtree Vision project evidence
Historical concept, October 2022.
The question

A clearer way forward.

Moving beyond cash-in-hand exchange raised connected questions about trust, payment, delivery and the relationship between buyers and sellers.

My part in the work

Direction, craft and collaboration.

As the leader of the Gumtree design team, I helped cross-functional teams and leaders visualise a future experience through a focused design sprint.

Tracking concept from the October 2022 vision presentation
Concept, October 2022. From my historical vision presentation; not a shipped-product claim.
Design choices

What mattered.

  1. Start with a problem deep dive, then sketch, iterate and prototype.
  2. Connect payments, shipping and tracking as a whole journey.
  3. Use tangible concepts to build alignment before committing to the full vision.
The result

Progress, with perspective.

The October 2022 presentation describes a shared vision that empowered teams. The payment, shipping and tracking screens shown here are concepts, not proof that the entire vision shipped.

Historical work, before joining Canva in December 2022. The five-day sprint moved from problem framing to a business presentation.

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