Canva Intents / 2024–2026

Make appsdiscoverable.

I helped shape a shared way for apps to bring their capabilities into the places people create across Canva.

My contributionDesign vision & cross-team alignment
ContextPlatform vision & shipped capabilities
Canva Intents project evidence
Canva product experience.
Data Connectors / Structured data

Your tools. Your data.Into Canva.

I worked on ways to bring tables and other structured data into Canva, then put it to use: explore it in Sheets, turn it into charts, or create designs in bulk.

Import into Canva SheetsBring data from tools like HubSpot into a Canva Sheet, ready to explore and work with.
Turn data into chartsConnect data from your tools to charts and turn rows of information into a visual story.
Create designs in bulkUse your data to fill text and images in the editor, then generate personalised designs in one go.
The question

A clearer way forward.

Data import, asset selection and publishing can become isolated integrations, rebuilt for every product surface. A platform needs a common model without making the customer experience feel generic.

My part in the work

Direction, craft and collaboration.

I led the design vision with product and engineering partners, clarified the experience model and principles, built shared explanatory materials, and coached designers working on individual capabilities.

Supplied Canva Intents product illustration
Canva platform illustration, developed through a wider team effort.
Design choices

What mattered.

  1. Describe providers, consumers and surfaces through concrete workflows.
  2. Let shared contracts support experiences that adapt to their context.
  3. Connect platform principles to data, assets and publishing, rather than an abstract framework.
The result

Progress, with perspective.

A shared platform model supported shipped data connector, import and publishing experiences. Delivery and ownership span multiple teams.

Data Connector, Asset Picker, URL Expander and Content Publisher have distinct scopes and release histories.

Data Connector documentation ↗
Next chapterCanva Apps SDK v2 ↗